about grounded sage
Grounded Sage Skincare evolved from a desire to care for my skin in a way that put wellness, understanding, and nourishment at the forefront. I felt detached from the mainstream beauty industry and the products it was offering - nothing felt wholesome, authentic, or earthy enough (read the full story below).
Since its inception in 2009, Grounded Sage has grown but its mission to empower others to lead gentler, kinder lives hasn’t changed. From the natural ingredients, to the handcrafted products, to the straightforward skincare education, Grounded Sage makes “the care of skin” less stressful and less confusing.
Today, Grounded Sage Skincare offers a safe haven for those who want to cut through the noise and find wholesome products that align with their values - whether that’s the hunt for a cleaner, greener moisturizer, or whether that’s making peace with their skin - perhaps for the first time!
Through skin-positive messaging, products free of fillers, and a connection to nature, Grounded Sage Skincare and our community of Radiant Rebels are moving "the care of skin" into a personalized journey of self-care, empowerment, and kindness.
I’ve always felt at home in nature; there’s no shortage of inspiration and my intuition blooms when there aren't city sidewalks under my feet.
Ever since I can remember, finding a deep sense of connection, hope, and grounding happened when I was surrounded by tall pine trees and gentle breezes. So, it was no surprise that any time I felt lost, adrift, or nursing a heavy heart, I’d find my way back to nature. One of those times, in particular, was when I was feeling weary over the state of my highly acne prone skin.
After years of wins, losses, and the “two steps forward, one step back” merry-go-round that would often leave me back in the same spot with my skin (as are the nature of merry-go-rounds), I retreated to the nearest nature trail. As my dog trotted along beside me, I was trying to find a lifeline to anchor my self-esteem and lead me back to shore.
As I took in my surroundings - the evergreens were moving so slightly in the wind, wildflowers were thriving along the side of the cedar-covered trail, birds sang sweetly - I pondered how communicative Mother Nature is with us. There are always signs of things to come - first bloom in the spring, leaves changing colour in the fall, the first frost.
All of these signs made me consider whether my skin communicated as nature did; informing me of something other than the results of a genetic lottery. Perhaps my skin was trying to convey to me what was working and what wasn’t. Maybe, just maybe, it was telling me that it needed more support than I was giving it - or more wildly, that it required fewer interventions from me and instead was looking for more space to heal.
This one simple thought sent me down the holistic healing rabbit hole of discovering just how much my skin was aching for a pared down approach. A balanced, holistic approach that didn’t rely on the next quick fix or the next trendy face wash.
This new approach also healed my relationship with my skin. I no longer saw it was something to fight with, control, or attempt to bend to what I thought it needed to look like. Instead, I got to a place of appreciating my skin for being so communicative about what was and currently is affecting it - both internally and externally; physically and emotionally. I became grateful for all the core functions the largest organ in my body, my skin, performed daily (and often without complaint).
During the discovery phase of this new found holistic approach, I developed my first skincare products. The products were designed to communicate to my skin that I was now on board - that I now “got it” - and was going to support it naturally, gently, and without judgement.
It’s amazing how much pressure is released when pivoting to an approach that seeks to support rather than force — in fact, getting to know my skin as part of my whole body (not just one piece) become a lesson in mindfulness, self-discovery, and self-compassion. As these lessons sunk in and took root, I developed a healthy relationship with my skin. It wasn’t long before my skin responded in kind by showing signs of being deeply nourished, cared for, and calm.
Interestingly, it doesn’t take long for others to take notice of healthy relationships, and the healthy relationship I fostered with my skin was no exception. I started getting requests for the very same products I was nourishing my skin with - and I happily obliged!
It was (and is) exciting to share a peaceful approach to skincare that encourages self-compassion, a connection to nature (through natural ingredients and Mother Nature’s gentle guidance), and a wholehearted invitation to trust your body.
When the requests to handcraft my delicate formulas expanded past the time I had available in my schedule, I redirected my career path and Grounded Sage Skincare (previously known as “Batty’s Bath”) was born.
Since that time I’ve continued to handcraft skin supporting, peace of mind skincare products from nature’s abundant array of comforting, gentle ingredients. I also continue to encourage others to foster a compassionate relationship with their skin (and their body).
If my story resonates with you, let’s get to know each other better! Here’s where to start.
We value quality connections
...so we've created an open-minded, judgement free community for Grounded Sage customers to share stories and experiences.
We value independence and intuition
...Grounded Sage started from a journey of self-trust, so we foster that in our community and approach to encourage others to trust themselves and their body
We value comfort over chaos
... Real comfort doesn’t just stop with physical comforts (though we’re totally into those too! Bliss is curling up with a good book and a furry friend, am I right?!), we also want our minds to have a cozy place to land - a place free from body (skin) shaming and perfectionist beauty standards - which is why we take a gentle, mindful approach to skincare.
We value compassion for ourselves and others
... One of the ways we foster this value is by committing to give back to local animal charities, rescues, and sanctuaries. Find out more about our charitable work here.
We value a connection to nature
… Nature has so much to teach us if we’re willing to listen. It also has a bounty of nourishing ingredients that our skin understands. For these reasons and more, communing with nature reminds us of our roots and opens our hearts up to the ways we’re all connected.
At Grounded Sage we hold fast to a commitment to always improve and “do better” by working towards greater sustainability, a lighter footprint, and a kinder world.
Initiatives for greater sustainability and a lighter footprint:
- Packaging our skincare products in reusable and recyclable glass jars
- Packaging our balm products, such as our Lip Balm+, in bio-degradable, compostable, cardboard tubes
- Using eco-friendly shipping materials such as:
- Biodegradable starch-based packing peanuts
- Recyclable corrugated cardboard cushioning
- Recyclable Kraft paper sheets made with 100% recycled content
- Recyclable mailers padded with recycled fibres and post-consumer content
- Using sustainably sourced, eco-friendly ingredients, and opting for organic certified, locally sourced ingredients whenever possible.
- Using only cold-pressed and steam-distilled oils when sourcing our plant-based carrier and essential oils
Initiatives for working towards a kinder world:
- Empowering those who have felt insecure or shame around their skin
- Breaking down the notion that our outward appearance defines our worth in the world
- Fostering the belief that we can each choose to use skincare for the care of our skin - and nothing more (not keeping up with trends, not striving to satisfy beauty ideals, not validating stereotypes, etc)
- Formulating with clean, kind, cruelty-free ingredients
- Actively supporting organizations that fight against animal cruelty
- Being a monthly sponsor and supporter of animal rescue organizations and local farm sanctuaries (including our very own Lily's Place)
meet our team
We’re so proud of our team here at Grounded Sage! Take a moment to get to know them!
Jamie: Founder & Artisan
Our founder is a small town girl who lives way out in the country with her partner, their pack of rescue dogs, and a sprawling herb & vegetable garden. She combines her fascination with medicinal plants and botanicals with her refreshingly gentle approach to skincare to create nourishing products that align with a healthy lifestyle. When she’s not in the studio blending mother nature’s ingredients, she can be found hanging out in nature (gardening, hiking, or star gazing) or cuddled up with a good book and a furry friend.