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Clean, Kind, Cruelty-Free Vegan Whipped Foundation is Back!

Best Natural Vegan Foundation for Healthy SKin

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Vegan Foundation Canada

Grounded Sage’s beloved whipped foundation (that’s arguably a skincare product first) is back!

One of the most requested products to bring back to our line has been our Whipped Foundation. ⁣⁣
So many of you found it works as a skincare product while ALSO providing natural, buildable coverage – especially for our extra sensitive peeps with reactive or inflammation-prone skin. ⁣⁣⁣⁣⁣
We originally discontinued the whipped foundation well over a year ago but the requests kept coming for us to bring it back. ⁣⁣
Many of you have spoken to me in private about your frustrations in the pursuit of finding a suitable alternative ?. A few of these conversations wormed their way into my brain and would haunt me as I felt like I was letting you down! ⁣⁣⁣⁣⁣
I try to have excellent boundaries around my work life and not put too much pressure on myself or my team to meet all the expectations, demands, and requests that come in (definitely not complaining!).⁣⁣
We do what we can without burning out or taking on too much. This way of working allows us to help multiple charities each month ??, start our own animal sanctuary ???, and hold space for amazing conversations both online and off. … and of course continue to make clean, natural, cruelty-free skincare! ?⁣⁣
Now that we’ve started a new year and have cozied into a work routine that lights us up, we knew bringing back the Whipped Foundation was a top priority! ⁣⁣⁣⁣?⁣
I’m happy to announce that today we restocked 5 of our most popular shades! Samples, as well as full-size jars, are available in the shop ✨?✨. ⁣⁣⁣⁣⁣
Thank you so much for being patient with us as we worked our way towards being able to bring back one of your most requested “legacy” products. ?⁣

Jamie's signature


Best Vegan Foundation for Sensitive Skin, Acne, and Rosacea - Cruelty Free Beauty From Indie Brand Grounded Sage Skincare - made in Canada

Fast Facts About Grounded Sage’s cruelty-free, vegan Whipped Foundation:

  • Helps moisturize & regulate the production of excess sebum (GREAT for oily skin)
  • A barely-there feel with this weightless formula
  • Provides a natural, healthy glow (not oily) with light-reflecting micas
  • Buildable coverage from medium to full
  • Hides breakouts without looking cakey
  • Won’t clog your pores
  • Acne & rosacea-prone skin safe
  • Available in TEN blend-able shades
  • Formulated with clean and kind ingredients
  • Certified cruelty-free by PETA and The Leaping Bunny

Find out more here and read customer reviews here.


Best Vegan Foundation for Combination Skin - Indie Beauty Brands - Canada

Ingredients That Makes Grounded Sage’s Whipped, Natural Foundation So Awesome for Sensitive Skin, Acne, Redness, and Rosacea:

Aloe Vera Foundation

Aloe Vera: A super hydrator known for its ability to balance and regenerate skin. It also contains shaman-like healing properties that aid in the calming and healing of acne and irritated/sensitive skin.

Calendula FoundationCalendula Extract: This plant extract is derived from the marigold family and is known in skincare for its ability to be a strong anti-inflammatory thanks to the rich flavonoids this plant is packed with. The combination of oils and acids in this extract are also famous for being fantastic antibacterial support for the skin, keeping acne-causing bacteria and others at bay.

Jojoba Oil Foundation MakeupJojoba Oil: This moisturizer is like a second skin…. Literally. Jojoba oil is like our natural sebum’s identical twin and helps replenish the essential fatty acids needed to repair and protect our lipid barrier.

Shea Butter Foundation - Vegan MakeupShea Butter: This natural butter is rich in vitamins A and E that provide antioxidant protection from free radicals. It’s lightweight, yet rich consistency makes it easy for our skin to absorb where it delivers healing and anti-inflammatory to an inflamed/irritated skin. Vitamin F also promotes collagen production to help slow down the signs of ageing and maintain elasticity, keeping skin soft and supple.

Vitamin E Foundation MakeupVitamin E (derived from sunflowers): A powerful antioxidant that helps protect your skin from damaging toxins and free radicals from pollution, drugs, or UV light (the sun). Vitamin E also reduces the appearance of wrinkles and fine lines. It also plays a huge role in many of my products because it helps keep ingredients from being oxidized and turning rancid.


Shop Vegan Whipped Foundation Here


Best Vegan Foundation for Acne Prone Skin Best Natural Vegan Foundation for Sensitive Skin


Shade Swatches

Natural Foundation Swatches - Vegan Makeup for Light Skin Tones

Natural Shade Swatches for Liquid Foundation - Vegan Cruelty Free Makeup

Natural Swatches of Liquid Foundation - Cruelty Free Vegan Cosmetics

Natural Flawless Foundation Swatches - Everyday Simple Makeup


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Cruelty Free, Vegan Foundation from Canadian Indie Beauty Brand Grounded Sage Skincare. Made in Canada and all profits help animals at Lily's Place Animal Sanctuary



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Jamie Sabot, Author, Grounded Sage Skincare

Jamie Sabot

Jamie Sabot is the founder of Grounded Sage Skincare. Since she started in 2009, Grounded Sage Skincare has helped thousands of customers with their skin by creating handcrafted skincare products, online workshops, and this blog, which has been a trusted resource for straightforward natural skincare information to over 2 million readers and counting.

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