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Witch Eyeshadow Palette

Witch Eyeshadow Palette

For all the witchy radiant rebels out there, I’ve put together 2 witch eyeshadow palettes – one perfect for working magic by the moon; the other has more of a “practical magic” vibe for conjuring up good intentions throughout the day. Night & Day: 2 Witch Eyeshadow Palettes Lunar Magic Mineral Eyeshadow Palette Are you … Read more

natural cream concealer pot in matte finish - vegan makeup

Is concealer the same as foundation?

Today we answer the question: Is concealer the same as foundation? It’s a great question because on the surface they can seem very similar! They both can even out skin tone. They can both conceal imperfections. They are both coloured cosmetics. So what’s the difference between concealer and foundation? Let’s have a look: Concealer vs … Read more

Best Natural Vegan Foundation for Healthy SKin

Clean, Kind, Cruelty-Free Vegan Whipped Foundation is Back!

Grounded Sage’s beloved whipped foundation (that’s arguably a skincare product first) is back! One of the most requested products to bring back to our line has been our Whipped Foundation. ⁣⁣ ⁣⁣ So many of you found it works as a skincare product while ALSO providing natural, buildable coverage – especially for our extra sensitive … Read more

Brushing Up: Your Guide to Foundation Brushes

Since foundation application continues to be a hot topic amongst the tribe, I figured I’d create a one-stop-guide for finding the best brush (or tool) to use for getting a flawless complexion with our two foundations. We’ll be using Grounded Sage foundations for this guide, but these techniques are universal for almost any foundation you … Read more

Mineral Foundation Transformation

Powder-based foundations aren’t new to the industry, but many people are still timid to give them a try. They think it won’t cover as well, or just don’t know how to apply them without looking “chalky”. I’ll admit, it took me some time to figure them out too, but there’s nothing more freeing on a … Read more

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